Last week I read a very interesting article by indie author Maggie Lynch on the Alliance of Independent Authors website about what makes readers buy books.
Maggie has clearly gone into a great deal of depth on this subject, including doing a questionnaire with her own email list. If you want to read the full study, follow the link above to the piece.
She also quotes from a very scientific survey done for the Australia Council of the Arts in 2016, which covers all kinds of genres, including non-fiction, and a lot of details on how else people spend their leisure time.
Maggie mentions various other surveys and studies, from which the answers vary quite a bit as to what are the main points of influence for book buying. A good deal of it seemed to revolve around what questions were asked and how they were phrased, although generally, we didn’t get to see that part.
Among Maggie’s own readership, the most important factor was how well-known the author was to the reader, closely followed by the cover, if the book was recommended by a friend (as opposed to being recommended via social media, which rated much lower) the description, and if it was part of a series. Way down the list was apparent bestseller status, literary prizes won, or who the book was published by.
To read the full blog over on Murder Is Everywhere, including the Word of the Week, cly-faker, click here.